Archive for the ‘job search’ Category

10 Ways Assessments Can be Useful in Your Career

Assessments are useful in your career.  The results can be very illuminating to the job searcher. They can help steer your career in a direction of meaningful work.  Frequently companies give assessments before hiring.  What do assessments say about you?  It is useful to take some assessments yourself before a hiring manager asks you to do it.  Knowing yourself really well will help you to remain calm and answer the assessment questions honestly.  Self knowledge is the key to finding a job that really suits you.

  1. Self-assessments get you to think strategically about yourself. At least yearly you need to look at yourself to determine your strengths and skills, identify the areas that need more development and put a plan together to get training and experience in the areas you want to develop.  Looking at your vision for your career should help you to see where your strengths and skills fit into your total plan.
  2. A communications assessment will tell you what others learn about you from the way you speak and behave.  The DISC assessment can help you to see what your communication and behavioral style tells others about you.  You can learn to adapt your behavior and communication style to suit your situation.
  3. A behavioral assessment will teach you how to identify the behavioral style of those you work with.  Once you understand the way others like to be communicated with you can adjust your style to that of your audience.  Better yet if your work team has used the DISC you and they will have a better understanding of individual differences and either adjust or acknowledge your styles.  You will also appreciate the value of all styles in the workplace.
  4. Assessments help to validate your own self-assessment.  If you believe you have a particular strength it is helpful to get support from an assessment that in fact you do have that strength.  One assessment that can be helpful comes with the book Strength Finder 2.0 by Tom Rath. http://www.amazon.com/exec/obidos/asin/159562015X/parkerassociates
  5. Assessments give you confidence and language to speak about your strengths, style and skills to others.  Some people may find it difficult to talk about themselves.  To many it feels like boasting and many of us learned in childhood that was not a good thing to do.  In a work situation it is necessary to “toot your own horn” and therefore if you are at a loss for the right words an assessment can give you those words and the confidence to say them with commitment.
  6. From some assessments you will learn how others see you. In a 360 assessment your work group will give you feedback anonymously.  The data is then collected so that you get a picture of how the group sees you.
  7. Assessments will help you writing a resume, answering interview questions and branding. The more you understand yourself and are confident in what you are saying the more you will impress those who are in position to hire or promote you.  In the course of learning from your assessments you may also find what makes you stand out from others.
  8. Assessments are objective and many have had their validity verified.  Except for the assessment that is done by your work colleagues assessments are usually done by your answering questions about yourself.  Assessments have no agenda or preconceived ideas about you.  You may in fact learn some things you did not know about yourself.  Before discarding the results that you object to ask some trusted sources whether what you found offensive is in fact the way they see you.
  9. Assessments can help to start a useful conversation with a career coach or friend.  Even assessments that are just checklists get you to think about whether the results are true or not.  Some assessments have no real validity.  We take them for fun.  I’m talking about the short questionnaires that appear in magazines.  Assessments always give you something to think about even if it is just “Is this really a valid way to assess this?”
  10. Assessments can help you to guide your career by helping you to build on the strengths you already have and to develop any weaknesses that you see are vital for your career and/or that really interest you.   They also can let you see where you might need some support.  A career coach can be helpful in steering you to the appropriate assessments, guiding you to understand their meaning for you and your career, and helping you to initiate the changes you decide are necessary.
Share

A Values Conflict Can Be a Recipe for Disaster

“Could you fire someone?”  That was the first question the Branch Manager asked me at the interview.  Needless to say I was floored by the question.

I stammered something like, “Yes, if I had given the person time to improve and helped him/her to change but nothing worked then yes I could fire someone.”   Somehow that did not satisfy her.  She said she was looking for someone who was tough, who focused on the bottom line and was ready to quickly fire anyone that was not producing.

I didn’t get that job.  She said that our “styles” were too different.  I wanted the job and was really disappointed.

Since I was on the Sales Vice President’s staff in New York City and had been for 4 years I was eager to get back to Boston.  Later that year the Vice President (her boss too) pretty much strong armed her into hiring me for another sales manager’s position.

Taking that job was a huge mistake.  It was clear from the beginning I was not a good fit for the branch and that branch manager.  Today I would say we had a values conflict that did in fact make our styles very different.

She had hired the other sales managers and they were happy working for her.  I was not comfortable with her nor was I comfortable with the other sales managers.  The 2 years I spent in that job were horrible ones for me.  I was definitely not happy at work!

During that time I secretly criticized her for an insensitive approach to move very quickly, eliminate poor performers and get business at any cost.  Today I would say that her values were in conflict with mine.

What made my predicament really difficult at that time was that I was limiting my job search to AT&T and Boston.  At my level there were very few AT&T jobs in Boston and openings were rare.  I had a good salary and benefits at AT&T so I was reluctant to leave the company.  Oh those golden handcuffs!

Two years later I found a new job –still within AT&T and in Boston.  I reconnected with a woman that I had worked with before.  She had been promoted to manager and brought me on to her team.  I knew her to be organized, dependable and focused.  Her team welcomed me and I immediately knew that I fit in.  At last I was happy at work again.

Let me say that both managers were very successful in their jobs.  It was not a question of a bad manager as I thought when I left the first manager’s branch.  It was just that my values were more aligned with those of the second manager and so we worked really well together.

What did I learn from the situation?

  • My values must align with those of the person I work for.   I must know that before I accept the job!
  • Taking a job with a manager whose values conflict with mine is a big mistake.
  • If I wanted to find a job in Boston I needed to look for it both inside and outside of AT&T.
  • Staying connected with former colleagues is worth the effort. (I still hear from the second manager at Christmas and it has been 15 years since I worked for her.)
  •  Having a good work situation is more important than having a high salary. Being happy at work makes life more satisfying and work more meaningful.
Share

10 Career Mistakes Employed People Make

If you are employed today you are probably grateful to have a job.  When the job market improves a bit there will be  many people ready to leave their current job in order to find something better.  Maybe you feel you want to leave it right now! People often have mixed feelings about leaving a job and company they know well to go to a new job in a company they do not know well.  You can start to prepare for that transition by checking to see if you are making any or all of these career mistakes and taking the action necessary to correct the mistake.

 

1.       Not continually building new relationships and enhancing the old relationships while you are employed.  Employed people often get complacent and don’t continue to build their relationships.  On the day they are laid off, fired or quit their current job, they begin to call the people they know.  They get the reputation of being someone who only calls when they need something – a job!  Few if any people are going to help initially.

2.       Being too loyal to their employer. Some people actually think it is disloyal to the company they are working for to begin to look at other companies that they would like to work for.  You owe it to yourself to keep abreast of salaries in other companies, new job requirements being asked for, and what the hot employers are in your industry.

3.       Not having a career plan.  It is not enough to go from job to job within one organization any more.  That was the way it was in my father’s day.  Today to be attractive to employers you need a variety of experiences outside the company.  As you learn more about the kinds of experiences required from employers you will want to have a plan to get those experiences.  The plan should include companies you are interested in, skills you want to build, as well as goals for adding additional responsibilities in your current and future jobs.

4.       Assuming because the economy is bad there are no jobs available.  Even in a bad economy there are jobs available.  Find a way to fill a void that an employer has and he/she will hire you.  Stay abreast of the trends in your industry or profession.  What can you learn today that will be invaluable to employers in the future?

5.       Not building a relationship with one or two recruiters.  As a sales executive there was nothing more irritating then taking a call from a recruiter when I was busy.  They just wasted my time or so I thought.  I was dead wrong.  Find one or two in your industry that are good and talk to them frequently.  They know the skills that are hard to find and can be a great resource for what’s happening on the job front.

6.       Not having a LinkedIn Profile that shows your expertise.  You don’t want to signal your employer that you are looking for a job so just keep your profile up to date with significant accomplishments and updated skills.  Recruiters look for passive (currently employed) candidates on LinkedIn.  If you are an attractive candidate you will hear from them without specifically saying you are looking for a job.

7.       Not having a specialty that sets you apart from others.  One of the best ways to attract attention is to build a reputation for a specialty that few others have.  If the need is great for that skill or talent, you will have lots of opportunity when you are ready for a new job.

8.       Not belonging to one or two professional organizations.  You can learn about what is available in your industry from colleagues who are doing similar work. Professional organizations give you the opportunity to network with those colleagues and gain recognition from them by working on projects within the organization.  Even if your employer will not fund the membership dues, join the organization.  Be sure to go to a few of the meetings after work and if possible be part of the annual conference if there is one.

9.       Forcing your current company to increase your salary or responsibilities by telling them you have an offer from another company.  This is not a way to build trust with your employer.  He/she is apt to find a way to replace you after he/she gives you the raise or the new title.

10.   Not pursuing a job when you think there may be a fit.   Loyalty and keeping the status quo plays a role in an employee not taking the opportunity to pursue a job that seems to fit his/her career plan.   It is important to explore your options. This does not mean you have to leave before you are ready to but at least learn what is out there and how hard or easy it will be to get an offer.

Unhappy at your current job?  Ready to move on but feel stuck in place?  If you need some help moving forward, a coach can help you to develop a plan and to take action.  Imagine being excited about going to work every day because you love your job!  Call or email me at 781-598-0388 or asparker@asparker.com.  I’d love to work with you.

 

Share

Is It a Good Job Offer?

Several years ago I had a client who had been laid off from her sales position.  She was clear that she wanted a new sales job in the travel industry.  Frustrated by her inability to get a job offer she sought my help.  Just as we began our work, she got a seemingly good job offer.

I recommended she talk to others who worked for the company and if possible find someone who had the same job.  She soon got an earful about the tyrannical boss who as they said, “chewed up salespeople and spit them out.” Turnover in sales was high.  Unfortunately the boss was also the owner of the company.  Doesn’t sound like a job anyone would want, right?

You can imagine my surprise when she continued to pursue the offer.  The company sent her a non-compete agreement that limited her ability to get another sales job if she stayed in the same geographical area.  Her boyfriend at the time and her lawyer recommended changes to the agreement which she ignored.  She actually accepted the job.  Needless to say she was miserable.

To Accept or reject a job offer?

Why would anyone do that?  The hardest thing to do when you have been looking for a job for a while (as many are doing today) is to turn down an opportunity.  My client told me she was going to tough it out.  She said she needed a pay check even though she had savings and a boyfriend willing to loan her money.  She also admitted she felt useless unless she had a job and was making money.

More recently a former client told me about a good job offer she had from a company she had been doing contract work for.  The offer was at a salary much higher than any she had ever had before.  She too surprised me.  But this time it was because she turned down the offer.

Why would she do that?  She made her reasons clear to me.  First there was no job description for the job. That told her they were not sure what they wanted her to do.  What they told her she would be doing did not play to her strengths and was not work she was really excited about.  Finally the man she would work for had recently treated her more like an administrative support person than an experienced professional.  She admitted it was scary saying no to such good money but she had to.

Learn from the experience of others

What can you learn from all this?  First with any job you take you want to know that you can leverage your experience from it to an even more responsible position in a few years.  A restrictive non- compete or a job that doesn’t use your strengths will hold you back.

Second a boss who is tyrannical or does not treat you as an equal can sap your confidence and make life miserable for you.  It will be hard to recover.

Finally to get up in the morning and go to work each day you need to really be excited about the work and the workplace.  Neither of these clients had offers that would do that for them.

Saying no to a job offer when times are tough and job offers are scarce is hard to do.  Before you say yes however do consider whether in accepting the job you will lose more than you will gain.

Coaching can help

Are you interested in finding “the right job” rather than just “a job”?   Do you know yourself well enough to know what the right job is when it is offered to you?  That can be very confusing when you really want to get back to work and feel just about any job will do.  Inside while you know that is not true  it is so hard to be sitting on the sidelines.

Instead I suggest that you start your job search from a position of strength.  Learn to feel good about what you have to offer an employer. There is a lot, you know there is, but it may be hidden even from you!  Define the best job for you and then find it. If this is the attitude you want to foster and you would like support from a coach whose only goal will be to help you find meaningful fulfilling work, call me at 781-598-0388 or email me at asparker@asparker.com.  Ask me about my VALUE program for Career Changers.

Share

10 Tips for Writing Accomplishment Statements

Accomplishment statements are the heart of your resume.  I recommend to my clients and newsletter readers that when you are working you document your accomplishments quarterly. That way when the time comes to update your resume you have lots of accomplishments to choose from.  You will want to choose only those that are appropriate for the job for which you are applying.  Tailor each resume to be specific for that particular job.

  1. Document your accomplishments for every job that you have had in the last 10 to 15 years.  This does not mean listing your responsibilities for each job but actual accomplishments that you were responsible for. Accomplishments could be: sales made, awards received, processes improved, projects completed, money saved etc.
  2. Think about the accomplishments that you are going to write about in terms of problems, solutions, results.  For each accomplishment you will need to write down the problem you were solving first.  Then write down what you did to solve the problem.  Finally write the result of your solution to the problem.
  3. Accomplishment statements for resumes are written very concisely. You can leave out words like “the” and “a”. Do not use the pronouns “I” or ”we”.
  4. Sometimes when you write the solution and the result the problem is obvious and you do not have to state it unless it adds to the accomplishment.
  5. The solution is the action you took to solve the problem.
  6. The result is how the company benefitted from what you did.  Most common results are: money saved, money generated, time saved, productivity increased
  7. Start each accomplishment statement with an action word like the following: increased, eliminated, built, taught, wrote
  8. Use specific numerical results if you know them.  Numbers attract attention and stand out on your resume.  If you do not know the numerical result use the words increase or decrease instead.
  9. An accomplishment statement can be more than one sentence but each must be written concisely sticking to just the problem, solution and result.
  10. Choose accomplishments that clearly demonstrate that you have the skills the employer is looking for.  Read the job ad carefully or ask the hiring manager, recruiter or referrer exactly what kind of person would be best suited for the job.  Use the accomplishments that best show the value you will add to the company.

 

Share

Meaningful Work – Is More School or Training the Answer?

My parents thought that taking courses at any time was a good idea.  They felt you never could get too much education.  My take on it is different from theirs.  Too many people default to education when times are tough.  I’d want to be sure my investment was worth the time and the money.  Today many people have huge financial debt and no job.  To decide whether training is the answer for you, you’ll need to research exactly what the training or degree will do for you.  So if your career plan includes getting training or a degree here are 10 questions to answer and some actions to take to evaluate whether the training will in fact lead to the meaningful and engaging work you are looking for.

 

  1. What is the climate of the industry for which you will be studying?  Is it growing?  Will it still be growing when you finish your courses?
  2. Do you need the whole program or degree or can you just learn one or two new skills and transfer some of your current skills to the position you are interested in?
  3. Would you be eligible for an internship in the field you have chosen that would enable you to move forward without any special training?
  4. Who is already doing this work? Find people doing the work you want to do and talk to them.  Ask them what the necessary training is for the job.  Ideally talk to a hiring manager.
  5. How much will this training or degree cost you? Find the costs involved in getting the degree or training.  Are scholarships and/or grants available?
  6. What increase in salary or satisfaction will you receive once you finish the training or degree program?  Is it worth the cost?
  7. Does the school you have chosen make it easy for you to do the work and attend to your other obligations? Getting the training will take travel time, study time and class time. Is it convenient for you and will you be able to fulfill your work and family obligations?
  8. Does the school have supportive faculty, a career center to help you find a job, a library open convenient hours, tutors and advisors available to help you manage your career.
  9. What do the students and graduates in the program think of the training? Talk to others who are in the program you are considering and talk to a few graduates to understand how the work load is, whether the program is comprehensive and worthwhile, and whether the degree or certificate positions you for a good job.
  10. Does the program have a good reputation?  Ask a hiring manager or others in the field you are going into how the program you are planning to go to is perceived in the industry.  Do they see this degree or certificate as an asset to finding a good job?

One More Thought

Just after I wrote this there was an article in the paper about a new fellowship created by PayPal cofounder Peter Thiel.  He is offering $100,000 to students to leave college and launch a startup!  It is called The 20 under 20 Thiel Fellowship and is open to students under 20 years old.  His reason for establishing this is that he wanted to encourage young people to invest in a business before college tuition put them in so much debt that the idea would be impossible.  Thiel says, “I think it’s best to actually try to think about the future and not default to education.”

 

Share

Mind Your Mindset

“I can’t do my homework.”  That is the cry I used to hear from my son at least 2 or 3 times during the week when I came home from work.  My son is now in his 40s but I remember it as if it was yesterday.

Because my son had struggled in school his general assumption was if he didn’t know the answer immediately, he couldn’t do it.

With such a negative mindset, no wonder he was upset.  If you think you “can’t” it is likely you won’t be able to.  Your mindset gets in the way.

This kind of thinking can keep you from being happy at work and it can keep you from seeing what is meaningful in the work that you do. You get stuck in the negative.  So it is best to change from a negative mindset to a positive one. 

Are you aware of a negative mindset?

Some people are not even aware that they have a negative mindset.  Certainly my son was not.  Pointing that out to him when he was frustrated by not being able to do his homework,  just made him angry!  In his quieter less upset moments, he did realize that his thoughts were getting in his way.

What about you?  If you are constantly giving yourself negative messages, it has an effect on you.  Those messages could be messages such as “I hate my job.” “I can’t do this.” “I can’t deal with my boss” “I am not good enough.”

The first step is to become aware of the negative messages and what they do to you.  Spend a moment periodically checking in with yourself.  Ask yourself these four questions:                                                                                             

  1.  What am I thinking about right now?
  2.  What is the energy I am putting out?
  3.  How does it feel to me?
  4.  What will the impact be on me and my work?

Change to a positive mindset

If you find you want to change your mindset after answering those questions, then the next question is how do you do that?  You must be open to change in order to do that.  My son was not when he was in the midst of trying to get his homework done.  Only when he was less upset did he understand that he needed to change.

Give yourself some quiet time and space to think about your mindset and how you could change it when necessary.  Some people find it helpful to meditate first.  Others go for a walk or listen to some relaxing music. 

When you are in a calm accepting state, develop a strategy for yourself to help you to change your mindset.  For some of my clients simply coming up with something positive and changing their thought works.  An example of that would be:

Negative mindset                   Positive mindset

“I hate my job.”                      “I like the camaraderie of my coworkers and

                                                     feel good about the special project I am on.” 

“I can’t do this”                     “Last time I had a difficult problem I actually

                                                    did find a solution pretty quickly.”

“I can’t deal with my boss.”     “Last week I gave my boss a report that he

                                                             complimented me on.”

“I am not good enough.”        “I have had several successes in this job.”

                                                          (Think of examples.)

By simply substituting a positive and focusing on that, it is possible to change your mindset from negative to positive.  Having a positive attitude goes a long way to helping you to be happy at work.

A Professional Hazard

There are some professions that focus on solving a client’s problems and helping them to avoid problems in the future.  Many in those professions get stuck in negative energy-their own and their clients’.  While those professionals are really good at what they do, they also internalize the negativity. That negativity keeps them stuck.  It is not good for attracting clients, co-workers, or managers. It will get in the way of practice development, a promotion, or a new job.  How do you balance the negative and the positive?  You need both!  If I have described your situation, I can help you.  Feel free to call (781-598-0388) or email me (asparker@asparker.com) for a consultation.

Share

Building Strong Relationships Begins With Networking

Several years ago I was asked to speak to a group of graduating seniors at a local college.  I was going to give them some tips for their future careers.  Don’t use the word “networking” the woman who asked me to speak warned.  They are so sick of hearing about it that they just shut down and don’t listen once they hear that word.

Networking is an overused term and just about every client I have had will tell me that he/she hates doing it.  When pressed to say why they hate it, it is because that they think networking involves meeting a big group of people and “working a room”.  Guess what?  I find that a little intimidating too!

How can you make networking something that is fun and that you look forward to.  I know I am so much better at doing something that I like then forcing myself to do something intimidating. 

Ultimately the goal of networking is to find a new contact within a target company, active job seeker who can tell you about other jobs, or person with lots of connections who is a willing referral source.  Essentially you are looking for people you enjoy spending time with and who can help you.   That is the end result but what are the steps that precede that? 

In all the time that I have gone to large events like Chamber of Commerce meetings no one has ever said to me after I introduced myself for the first time, “I know a job that would be perfect for you.”

You Are Really Building Relationships

There are several steps before someone actually becomes a referral source who is willing to introduce you to their network.  These are the steps necessary to building a trusting relationship and that takes time.  If you were looking for a low level job then perhaps you could get a referral on the spot but those looking for a new professional job really need to work on building relationships and that takes time.

When you do go to one of those large meetings what you are trying to do is to find a few people with whom you would like to build a relationship. They must be people you find interesting, who you will enjoy spending time, and who you think there is an opportunity for mutually beneficial business. You don’t have to meet everyone there or even “work the room”. 

It is best to have identified people (either specific names or by a type of business or occupation) you want to meet before you attend the event.  Large group meetings and social networking are some of the ways to find those people with whom you would like to build a relationship. 

Relationship Building is a Two Way Street. How Can You Help Them?

That is only the beginning however.  Once you have met the people then it is up to you to find a way to make them want to build a relationship with you. As you begin a conversation you want to be listening for what you can do to help and support them.  This is not a place for a sales pitch or a conversation totally about you.  It is a place to build mutual respect and trust. 

Some of your contacts will lead to a good relationship and some you will decide to let go of for a variety of reasons.  As you begin to see who you work best with, you’ll formulate some criteria for identifying people you want to meet.

Think of relationship building as a process that begins with identifying people online through Facebook and/or LinkedIn or through friends and colleagues.  It continues by connecting with those you have identified either at a meeting or through an introduction by a friend.  Now it is up to you to find ways to continues to build the relationship.  You could share an interesting article, recommend a good book, meet regularly for coffee or introduce him/her to someone.

Basically you are creating a relationship funnel (similar to a sales funnel).  The networking part of the process gives you lots of possible connections.  Only a few will be sustainable and productive. You will eliminate the non-productive ones and keep the productive worthwhile relationships that come out the narrow bottom. Those will be the valuable relationships that you will want to continue to build over time.

Share

Ten Steps to Writing a Good Story

“Tell me a stowy, Daddy.”  My father loved to hear me say this when I was a toddler and quoted it to me frequently when I was growing up.   I guess I always liked a good story!  Even now one of the exercises I do with clients looking for meaningful work is to have them write their life stories.  We look for clues of strengths, talents and values that show up throughout their lives.  In those autobiographies are many stories.  Frequently we find one that is the basis for their new career.

Being a good story teller is an important asset for everyone.  It enables you to easily make a memorable point for your audience.  Lately I’ve been thinking about ways to tell a good story especially for people who are not natural story tellers.  Here is a list of 10 steps for you to try.

  1. What is your story about? Think of a situation you have faced during your life, a failure, an experience where you were doing meaningful work, an awkward moment, a difficult decision. If you are preparing for an interview think about what the interviewer might ask that you could illustrate with a life or work story.
  2. How can you capture the story? Stories are meant to be told so tell the story to someone else i.e. a friend, a coach, or a mentor. If you are alone record your story as you tell it on your recording equipment. It is often easier to tell the story initially than to begin writing immediately. If you are with someone else they will be able to tell you if the story makes sense. Once you have the story recorded you can ask a friend to listen.
  3. What is missing in your story? Let your friend, coach, or mentor ask you questions about the story. If you are alone ask yourself some questions about the story. For example ask what was significant about what happened, what was meaningful to you about it, what was the result, why is the story significant and how did you feel? The questions and answers might become part of the story or you might want to work on creating the story in a way that others feel and see what you do.
  4.  Why are you telling this story? Look for a point to your story. Don’t make the story fit a point! Let the story tell you what it is about. (In practicing for an interview though as you make a point you may think of a story that illustrates it.)
  5. How will you remember the story? It is now time to write down your story. Incorporate all that you have learned from the questions you asked yourself and others asked you into the story.
  6. How can you be sure not to bore the audience? Now read the story out loud. Ask others to listen to it too. Eliminate any unnecessary details and leave only what matters to make your audience see the point. Ask for feedback.
  7. How can you make the story come alive? Use colorful descriptions, drama and creative tension to make the story more meaningful. Try to get the listener to feel what you felt. If there is a turning point in the story create the tension needed before the final resolution.
  8. What is the theme of your story? Find a universal theme for your audience. Here you are giving them the reason for telling them story. It has to do with the point you are making but in fact may be more global.
  9. Is your story complete? Write a final draft of your story. Keep editing until you are pleased with the result.
  10. How can you make the story seem like a natural part of the conversation? Practice it by reading it over and over until you know it well enough so you can tell it easily in conversational style while still creating the tension and feeling of the story.
Share

Stories-can you tell them?

Sally (not her real name) arrived early for her appointment.  She was beautifully dressed and made up – not the usual attire for clients coming for business counseling at SCORE.  (I volunteer once a month as part of this organization sponsored by the SBA).  She was in the cosmetic and jewelry sales business so her dress was certainly appropriate for her business.  The moment she entered I was mesmerized by her shoes which had very high heels (4+ inches) with silver straps up to her ankle.  I’d never seen anything like them before.

I smiled at her and said, “I can’t take my eyes off your shoes.  Are they comfortable?  She looked at me and laughed.  “No of course not,” she said and then she added, “I just don’t want to look back years from now and think to myself that I was sorry I didn’t take the opportunity to wear something like this.  They are fun and I enjoy the attention I get when I wear them.”  I had to admit she made a point.

How To Be Memorable

Sally got the counseling she needed in that visit and I did not see her again. About 6 or 7 months later I got a Facebook friend request from someone named Sally.  By this time I had forgotten about our meeting.  I sent back a message saying that I only friend people I had met or had a relationship with and asked her if she could remind me where we met.  She responded that she was a SCORE client.  I see hundreds of SCORE clients in a year and usually only remember the ones that come back for repeated visits.

When she mentioned SCORE though I immediately thought of the Sally with the silver shoes and asked her if she was the person with the wonderful shoes.  She was amused by the way I remembered her and pleased that I accepted her friend invitation

What makes you memorable?  If you are job seeker you need to be memorable to the interviewer.  It is that uniqueness, that special something that makes someone say, “You remember her, she was the one who had those amazing shoes.” And because the shoes stood out , you do remember her.

Tell Your Story

In business you want to be memorable in a way that is connected to your business.  Sally was in the fashion business so interesting shoes were appropriate to what she was doing.  They may not be for you.

Another way to be memorable is to have a story that is memorable.  Chances are you will remember my shoe story.  Your story might be about how you got to where you are today, something exciting that happened to you, or an important success in your life or business.  Whatever your story is it should make the point you wish to make with the person to whom you are telling the story.

Stories are becoming more and more necessary in whatever you do.   Accomplishment stories help make your accomplishments memorable to an interviewer.  Stories entertain, explain and sell.  What are your stories and how do you use them?

A Story Telling Tool

Need some help crafting your story?  In an Improv class the instructor gave us a little outline of how an interesting  story might flow.  Here it is:

  1. Once upon a time (Set the stage)
  2. And Every Day(month, year) or alternatively It was his/her practice
  3. Until One Day
  4. Because of that
  5. Because of that
  6. Until finally
  7. And so now (What did I learn?)

Now here is my story following that pattern:

Once upon a time there was a woman named Sally who had a growing cosmetic and Jewelry business.
It was her practice to wear very stylish clothes and shoes.  

One Day she came to SCORE for business counseling wearing Silver shoes with very high heels (4+ inches high). 

Because of that I could not take my eyes off her shoes.  They were amazing!  When I asked her if the shoes were comfortable she laughed and said they were not but she did not want to grow old without experiencing something so fashion forward, different and interesting.

Because of that 6 or 7 months later Sally invited me to be her friend on Facebook.  I wasn’t sure I knew her and so I did not immediately accept her invitation.

Until finally she mentioned SCORE .  Then I remembered Sally and her shoes

And so now I realize that if I want to be memorable I need to wear or do something really different to stand out from the crowd.

So if you want to be memorable when you speak to a group, when you go for an interview, and when you network think about the stories you have to tell and develop them in an interesting way to build interest and make your point.  The format above is one way to do it.  What are some others that you use?

Share