What Do You Know About Your Target Market
Your product or service may be appropriate for many groups, but your marketing will be more effective if you market to one group (your target market). 10 questions for choosing target market.
Why Starbucks doesn’t want me as a customer
My son wanted me to write Starbucks to tell them why I stopped buying coffee beans at their shop. I didn't agree because it made business sense.
Business in the Time of the Corona Virus
Sometimes during challenging times like the current corona virus pandemic, something you had been wishing for happens. You are feeling stressed by the virus and its effect on your family. Do you take advantage of the new opportunity or do you just let it go? My client grabbed it!